Browsing the blog archives for April, 2009
Normally you would not hear from me more than a few times a month. Our business is not only altering the way “Incentive” based programs works but is improving daily on its delivery and customer service. Our new customer service piece is why I’m emailing today.
Per the title in [...]
In case you haven’t heard of gas and grocery incentive programs, they work like this: You, the retailer, buy a large number of certificates for free gas and groceries at a greatly discounted rate (pennies on the dollar).
You then offer these certificates as an incentive for customers to buy your merchandise. Historically, these types [...]
Gas and grocery promotions ( also Merchandise and Pharmacy available April 1, 2009)—offering certificates for free gas or groceries to encourage customers to make purchases—has the potential to drastically improve your business, sales, and profits. Note that we only said “potential”. Like any other sales campaign, if you don’t do free gas and [...]
The vast majority of consumers hold to the traditional folk wisdom that if a deal looks too good to be true, it probably is. If they don’t discount it immediately as some sort of scam, they are at least deeply suspicious, wary of requirements, conditions, and loopholes. That want to know “what’s the [...]
