Rebate certificates are THE BEST incentives EVER for business owners to get new customers or referrals and to make more sales. I’ve had store owners of major brands in all industries tell me that. And here is a brand new testimonial about how fast they pay out. (Note: this may not be typical but remember, consumers are guaranteed to get their Visa Card within 30 days of having their receipts approved.)

“Thank you for the 2 gas/grocery certificates worth $1000 ($500 each). I registered my $500 fuel and $500 food certificates on January 27, 2010.

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For just pennies on the dollar, you can give your customers one of these free travel offers for just making a purchase, renewing their membership, referring a friend, or joining or your mailing list. How about enticing your customers to make a larger purchase by giving them not just one, but twenty of the most popular vacation destinations, which have been jammed-packed in our Lifetime Travel Book. An incredible $15,000 in value!

Or if you prefer, we’ll customize a travel offer just for you!

LifeTime Travel Book:

The LifeTime Travel Book is truly an amazing product. It is made up of 20 of the most popular travel offers. These travel offers never expire so the customer can take a trip every year for the rest of their life and never have to worry about the trips not being valid or the fees going up.

To redeem, the customer simply goes to www.LifeTimeTravelBook.com. Once on the site, they click the button called “Click Here To Register Now.” They will then enter their serial number and click “Continue.” From here, all they have to do is choose the travel offer they are interested in and then proceed to redeem that offer.

Please note that the Travel Incentive Program is built on upgrades. So in some instances, a customer may only pay taxes or boarding fees or some registration fees which is far cheaper then getting the whole trip and paying for it. But the company makes its money by booking each reservation over the phone and trying to then upgrade the customer from a two night stay to a four night stay or from an inside cruise cabin to a cabin with a view, from coach airfare to business class or from a standard vacation from one that includes car rentals, excursions, etc.

To learn about our travel partner please visit www.ClaimYourFunPlanetVacations.com and click on the testimonial button. There you will find 20 or so testimonials regarding the company and their travel program.

Travel has been around forever but there has never been a LifeTime Travel Book. The travel company, is really a travel agency that redeems the products in the LifeTime Travel book. An amazing statistic is that only 3% of the travel offers are redeemed exactly as offered. The other 97% choose some form of an upgrade – and that is how a travel company makes its money.

In the very near future our LifeTime Travel Book will be offered as a Fundraising opportunity for Non-Profits.

Only the Best,

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
michaelg@freegrocerycenters.com

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Over the next few days I’m going to send detail information on our products and invite you to review and see how these products could be used in your business. With our products, Video Presentations and documentation all your questions will be easily addressed.

The majority of the information below was compiled and provided by my associate and Franchisee owner Angela Smith of Direct Strategies, Inc.

Rebates:

The definition of a rebate is important for you to understand. If you do not understand it, then you will review the Terms & Conditions and think they are harsh. Rebates are our most popular program but they do require work. The definition of a rebate is that you need to do things in order to obtain your rebate. We offer other products which programs are much simpler, but the rebate program has the biggest “wow” factor. You have to decide what is best for you. I would like to outline below the benefits and possible challenges of rebates so that you can make a clear decision. Our site allows you to take a “Demo” tour of our system.

Benefits:

* In the rebate program the customer receives $100, $300 or $500 based on the rebate you select. The way that they receive this rebate is they either get a $20 visa gift card each month until it has equaled $100, $300 or $500 or by simply providing a credit card number, they can receive a $20 credit to that number every month until they reach the full value of the rebate.

* The customer enjoys their rebate by going to the web site www.MonthlyGiftCards.com and entering their pass code and expiration date. After they enter that information they simply fill out the registration form and send it in within ten days with a $12.95 registration fee. The registration process takes less then a minute.

* During the registration process they must select a brand that they plan to shop at in order to obtain their rebates. So if they select a fuel rebate, they have to select a gas brand like Exxon or Shell or any other brand and they must shop their each month and send in $100 in receipts from that brand in order to collect their $20.

* The two most popular rebates are food and fuel because most people can spend $100 a month in food and $100 a month in fuel so they are not being asked to do anything more then they would otherwise do. If they do not spend $100 a month or they spend it at the wrong store then they cannot submit those receipts for that month’s $20. But they are not disqualified from the program, they just miss that one month.

Possible Challenges

* Point #3 of the Terms & Conditions explains to the customer that once they register they have ten calendar days to send in their registration form along with a $12.95 cashiers check or money order. This is done so that the rebate company does not receive bad checks with no recourse.

* Each household is permitted to submit one rebate certificate per type per year. There are five types, so each household could have one food rebate, one fuel rebate, one dining rebate, one pharmacy rebate and one retail rebate.

* The redemption process is an online process which has worked wonderfully for both the rebate company and the customers. Each month the customer goes to www.MonthlyGiftCards.com and clicks on the button labeled “add a receipt.” They enter for example $50 at BP Oil. The reason this system is so successful is because the system will tell you if you made a mistake or if you are pre approved. So at the end of the month, simply print out your Pre-approval Form and send it in with your receipt and you already know you are pre approved so you will either get $20 credited to your existing visa card or a new $20 visa gift card – whatever you select. Because this is an online process, some customers may not be able to easily take advantage of the program – if they do not have access to a computer.

* Finally, if you get the $20 credited to an existing Visa, then there is no expiration date to use that $20. If you get a visa card, you must use your credit within 90 days or there is a $5 monthly charge to the card.

Rebates have the “wow” factor that lots of businesses want but they also have hurdles as is inherent in the word “rebate.” Prior to our work with Star Rebate, which has been in business for 12 years and has an A-Rating with the BBB, there have been two other rebate companies that have gone out of business. Those companies that went out of business appear to have planned to go out of business from the beginning as they had no $12.95 registration fees, they charged small amounts of money for their rebates and they had no controls in place as does Star Rebate. For example, Star Rebate has advertisers on www.MonthlyGiftCards.com. These advertisers help support the program.

Rebates make their money on non-usage. In a way, it is sort of like the insurance business. Everyone buys homeowners insurance or even life insurance but if every home burned down or every person died the same day, then the insurance company would go out of business. In the rebate business, the company has been around for 12 years and they have a tried and true model where only 20% of all rebate customers redeem. Some register and forget to send in their $12.95. Others don’t send in their $12.95 because it is not worth it to only get back $20. A rebate program requires a lot of work by the customer and because “life happens”, the majority of people don’t follow through the length of the program. If you look at all of your membership companies today, all of those membership companies give away tremendous benefits that cannot be afforded with a $9.95 membership fee. How do they do it? They do it because only 3% nationwide take advantage of membership benefits. Those statistics can be verified independently. So if you decide to do rebates, now you understand how the model works.

What’s Next?

There is a possibility of offering your customers options of the products they want. You could easily do that with three or four of our products and watch your results increase by 20% or 30% or more. Another product which may give you more comfort is called the LifeTime Travel Book Plus and it combines 20 LifeTime Travel Book offers with $500 in rebates. You might like this program because the customer must take two of the trips in the book before they are permitted to register for the $500 in rebates.

Only the Best,

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com

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• Marketing Assets (tlmarketing.net)

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I represent Direct Strategies, Inc., a customer loyalty and incentive company located in Gilbert, AZ.

I’m sure you’d agree that most businesses in today’s economy must offer some type of incentive to retain and/or attract new customers. But the question arises… what type of incentive is best for you and what do your customers really want?

Marketing researcher, Dr. Flint McGlaughlin labels the cash discount as the worst incentive one can offer because offering $100 off is a straight cash loss to the business. And since many customers believe that you simply raised the price of the item or service and then offered the discount, they don’t feel as if they are really saving anything at all. Remember, Perceived Value Is Reality to your customer.

We offer very unique customer incentives; gas, grocery, retail, pharmacy, dining certificates that really work! Right now, the “Perceived Value” of gas (even though prices are lower) and groceries is extremely high. Discretionary income for material things like televisions, stereos, clothing, entertainment and more is dwindling every month in most households. And the cost of prescription medicine, especially for those without insurance, is causing families to make really tough health decisions, not always for the best.

Our Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $600 in gas, groceries, retail, pharmacy, dining purchases for a fraction of that cost.

You may have used a similar incentive in the past, providing gift cards to your customers or to employees as rewards. But you probably paid $25, $50, $100 or more for each and every gift card you gave away. Our program lets you pay pennies on the dollar and your customer will get a monthly $20 Visa debit card back on everyday purchases they’d make anyway … for up to 30 months.

These certificates are exclusive invitations from you to your customers, inviting them to participate in a rebate program -exclusive because customers cannot participate in the Rebate Program without one of these certificates!

Here’s how it works: Your customers can shop at the merchant of their choice. When they spend at least $100 per month and send in their receipts, they will receive a $20.00 Visa Debit Card that they can use anywhere Visa is accepted. They can even use it as part of the next month’s redemption. And offering a Visa Debit Card allows every one of your customers to participate in the program.

The Program has been used, with great success, by many companies all over the United States and Canada.

What can rebate certificates do for you?

• Retain Customers:   Promote the gas/grocery/retail/pharmacy/dining rebate program to your current database to help re-energize old customers.
• Attract New Customers:   Advertise this rebate program and attract new customers for your products or services.
• Avoid Costly Deep Discounted Sales and Loss Leaders:  Rather than deeply discounting your products or service or taking a loss to close sales with more customers, instead offer a rebate certificate with a face value of up to $600.00 for a fraction of the cost.
• Increase Lead Generation:   Give a $300.00 rebate certificate just for allowing you to provide a quote and see a sharp increase in sales leads.
• Gain a Competitive Edge:  Nearly everyone competes on price and customer service, so think “outside the box” and standout from your competitors. Offer significantly enhanced value to your product or service:   gas/grocery/retail/pharmacy/dining rebates.
• Motivate Employees:   Rebate certificates are ideal gifts to reward employee achievement and loyalty in a way that benefits them way more than it costs you! Increase productivity with happier employees and increased business.

Who are we exactly and why should you buy from us?

Direct Strategies, Inc. brokers the sale of certificates across the U.S., Canada and Puerto Rico.

Our long term focus is providing customer incentives to business clients that are looking for ways to increase their customer base as well as their bottom line.

Our redemption company has been in the incentive and Travel industry for over12 years.  The businesses using it have had tremendous results and exceptional growth.

They are a member, in good standing; of the Chamber of Commerce and are a BBB Accredited Business with a BBB Reliability Report of A with the Better Business Bureau.

Here are some final reasons why you should consider using our certificates:

- Visa Debit Cards are delivered in 4-6 weeks after receipts and vouchers are received and approved.

- Absolutely NO intrusive survey asking your customer how much money they make, how many miles are on their vehicle or if they own their home.

- A low registration fee of just $12.95 that is fully refundable in the last month of redemption (Model X). Your customer will get a $33.00 Visa Card the last month after their receipts are approved.

What sort of investment is required?

All certificates come in $100, $250, $300, $500, denominations.  Minimum purchase is 25 certificates. Volume discounts available.

Price list is available upon request.

These are perfect for all of your 2010 promotions, sales or rewards!

Only the Best,
Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”

http://incentivesgroceryandgas.com

http://incentivebasedpromotions.com

w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

P.S. We have businesses running ads that say “Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX”. Since consumers can use ANY of our certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest… just order an equal number of two different types of certificates and give one of each to your customers or our new (Ask me for details)

P.S. – Check out our full 2010 product line including our EXCLUSIVE SavingsBucks Product or our GiftCardBundle  TravelBook containing $15,000 is projected savings, see sites above.

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When looking for fund raising opportunities, it is easy to get bombarded with options that offer little to no benefit to the agency that needs the funding. For a strong alternative, keep incentives in mind for your customer. What are you selling that they actually need? With our struggling economy, it is getting more difficult to convince customers to purchase trinkets. By using a fundraising program that offers real value, such as gas certificates or free grocery certificates, you are offering a value that will make your fundraising profits soar.

When deciding to use certificates for your fundraising program, you will be issued a catalog. This is a risk free program for you. Simply present the catalog for friends, neighbors and co-workers to look through. They will have the opportunity to purchase either free gas certificates, free grocery certificates, or gas and groceries.

The denominations in free product increase with the amount of the donation. For example, a donation as low as $20 will get $200 in free gas. A $30 donation gets three times that amount – $600 in gas and groceries.

How does this work? The customers who make the donations redeem certificates for $25 Visa gift cards. The customer simply keeps receipts from regular grocery or gas purchases over a month, and once it totals $100, redeems the receipts via an account to receive the gas or grocery certificates. It?s win-win for everyone.

This type of incentive program has long been in place as a hook for new business. Giving away a product that every person must have anyway appeals to 100% of the customer base. Every person has to eat, and nearly every person has to drive, so by offering gas or grocery certificates you are giving back for something they do anyway.

This program is now paired with the KIDZ-IDZ. This program is designed to help customers save money while not changing spending habits. It eliminates the need for clipping coupons, but still rewards them. What?s even better, they can still cut coupons and bargain shop and STILL receive the rewards.

Why would you want to try to sell something that is going to leave customers feeling they overpaid for a piece of junk? With the KIDZ-IDZ incentive program, your customers will look forward to the new gas and grocery certificates year after year. The draw of this program will make this a fundraising event that actually grows every year instead of becoming the dreaded annual fundraiser.

Gas and grocery certificate programs are the new way to raise funds for your organization, by providing value for your customer and keeping money in your organization?s pocket.

Dare to make a Difference,

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

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• The site is full of information that will help any prospective or current client understand WHAT we do, HOW we do it, and WHY we can continue on the long road
• Pay close attention to the ADVERTISE link (numerous options to our clients) – how about a list option that is growing at close to 50,000 new members per month you could have access to (refined to Zip Code for local impact)
• We are opening dozens of Manufacturer FORUMS over the next 30 days.  We will be connecting the manufacturer with their buyers.  Social Networking is HOT right now and will be for some time to come.  Manufacturers will be able to display audio/video, do surveys, polling, offer specials and coupons all within their own private label forum.  The manufacturer will assign a moderator for the forum.  All users in the forum will be able to communicate with each other as well.  For example if it was the Weight Watchers forum the users could exchange recipes.  And Weight Watchers might be introducing a new meal and offer it FREE for taking a survey or deep discounts.
• We have a FREE discount prescription card coming shortly that will be FREE to every end user that entitles them to up to 60% off prescriptions.  $500 in Rewards Cash that will get them Entertainment coupons that offer 2 for 1 restaurant discounts, and the ability to purchase $25 OFF coupons in restaurants across the USA for ONLY $5.  And the list goes on and on…
• The new Pharmacy/RX certificate is right around the corner.  Stay close!
• If you’re facilitating, sitting on the fence thinking about what you could do improve your business etc…what are you waiting for exactly…
• We have the solution “Incentives That Work“!

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Use gas and grocery incentive certificates to:

·    in exchange for scheduling in-home sales demonstrations
·    get a customer lead to come in and hear your sales pitch
·    get new customers to sign up for new services
·    to get customers to extend the length of their service agreements
·    get dormant customers to order new or repeat services
·    encourage customers to make big purchases
·    as customer loyalty rewards for repeat business
·    reward customers who refer new customers to you.
·    to get more traffic for seasonal businesses (like landscaping) during off-months
·    to encourage customer spending during economic downturns
·    to attract big crowds for grand opening events
·    to create free advertising through a local media buzz
·    to win out over competitors who normally could undersell you
·    as the prize for employee sales competitions
·    to encourage employees to hit sales goals
·    as employee attendance or safety rewards
·    use a few certificates cards for your company’s vehicle fleet – everyone likes free gas, even you!

For Non-Profit Organizations:

·    to encourage higher donations during fundraising
·    as prizes for raffles or other contests
·    to generate attendance and sell more seats at seminars

As you can see, there are tons of ways to use gas and grocery incentive certificates.  A little creative thinking will take you a long way.  As a general rule of thumb, the trick is to find out what the key is to making a sale, then offer the gas and grocery incentive certificates to get customers to do just that.

Let me give you an example.  In automotive sales, for example, if you can get the customer behind the wheel for a test drive, the chances that they’ll buy the vehicle rises dramatically.  Knowing this, a car dealership in New York ordered 700 gas certificates, and offered them to customers during a weekend event in exchange for just coming in and taking a car for a test drive.  By 5:00 AM the morning of the event, they had people lined up outside the door.  By the end of the first day, they had to place an emergency phone call to order more gas certificates just to make it through the weekend.  The sales campaign worked so well, that dealership now orders 5,000 gas certificates per month on a regular basis.

If you try a gas or grocery incentive-based sales campaign, tinker with different approached and conditions for customers to get the incentive certificates.  Experiment and find the approach that works best for your particular business.

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

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ADVERTISE, ADVERTISE, ADVERTISE

First and most importantly, you HAVE to advertise a free gas and grocery promotion as much as possible. The purpose of free gas and grocery promotions is to get customers into your store who wouldn’t normally come, and to make purchases they wouldn’t otherwise make. If you DON’T advertise the free gas and grocery promotion adequately, what you’ll get instead are people who come to your store planning to make a purchase anyway, and consider the free gas or grocery certificates a pleasant, but unexpected, surprise bonus.

There are many ways to advertise. Blast emails are probably the cheapest. A direct mail campaign to a targeted audience is also effective. Finally, spend the money to place an advertisement where it will reach a large general audience, like an ad in the local newspaper or a commercial during the local news. The goal is to make as many people as possible aware of your free gas and grocery promotion.

BIG DEAL

You also have to make the deal sufficiently sensationalistic to turn heads. If, for example, you only offer a certificate for $50 worth of free gas if a customer makes a $1000 purchase, that’s not going to encourage very many people to come into your store. In general, the closer the values of the purchase and the free gas and grocery certificate are, the more people will respond. That same $50 free gas certificate, if offered in exchange for a $100 purchase, will generate more interest. A $500 free grocery certificate in exchange for a $1000 purchase will have the same effect. The ultimate is to offer a certificate equal to the amount of the purchase—for example, a $300 free gas certificate for a $300 purchase—because customers will see that as “free money”, and consider themselves fools not to take you up on the offer.

MEDIA MATTERS

If your free gas and grocery is sufficiently sensationalistic (such as in the last example mentioned above), it might generate enough interest to be newsworthy. Contact your local newspaper and television news program, and let them know about your sale. There’s always the chance they’ll have a slow news day, and decide to run an article or news report on your free gas or grocery promotion. This is essentially fantastic, free advertising. Even if your local media declines to do a spot on your promotion, you haven’t really lost anything—it takes almost no time or money to have made a phone call or mailed a letter.

FOLLOWUP AND FEEBBACK

Finally, make it as easy as possible for customers to collect on their free gas and grocery certificates. Your free gas and grocery campaign can backfire if the first round of certificate holders grumble to their friends that your promotion wasn’t all it was cracked up to be—or even a scam. That’s the kind of free advertising you DON’T want.

Instead, explain the redemption process to your customers in detail. Provide them with written instructions. Finally, purchase your free gas and grocery certificates from a redemption company that makes it simple and easy for certificate holders to get their free gas or groceries, with a minimum of conditions, restrictions, deadlines, or hoops for the customer to jump through.

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

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Unfortunately, free gas and grocery promotions fall into this “too good to be true” category. If you tell a potential customer that, for example, if they buy a car you’ll give them a certificate for $500 worth of free gas, they are instantly suspicious and on their guard. Many will ask you what the catch is. Consequently, if you use free gas and grocery promotions, you have to know them backwards and forwards. You need to be able to explain to a customer, on a moment’s notice, exactly how the gas and grocery certificates work so thoroughly that they have no doubts left that the offer is indeed legitimate. To help you in that, this article will explain in detail just exactly how free gas and grocery promotions work.

First, you (the store owner) purchase a number of these free gas and/or grocery certificates from a redemption company. You buy them at a greatly discounted rate, paying “pennies on the dollar”. You then use these certificates as an incentive to get customers to buy your product or service.

The best analogy that you can use to explain the process to your customer are the mail-in rebates for items at electronics stores like Best Buy. The customer pays full price for the item, mails in the rebate receipt, and within a few weeks the company mail back a check for the rebate amount.

To use free gas and grocery promotions, the customer must:

1. Choose a gas station (for gas certificates) or grocery store (for grocery certificates) that they want to use their certificate with. They can choose any store they want, but then must always use the same store for the entire certificate redemption period.

2. Activate the free gas or grocery certificate, and state which store they plan to use it at. They can do this either online or through the mail.

3. The redemption company provides the customer a redemption coupon that is printable from the registration site (much like a mail-in rebate form) with the customer’s name, activation number, and month & year the coupon needs to be sent in on.

4. On the first day of the next month, the customer begins saving receipts of their gas and/or grocery purchases.

5. At the end of the month, the customer mails in the redemption coupon for that month and their receipts to the redemption company.

6. If their receipts show they have spent at LEAST $100 on gas or groceries that month at the store they previously selected, the redemption company will mail the customer a $25 VISA gift card which the customer may use anywhere.

7. They continue this process until the certificate amount is used up. For example, if they received a certificate for $100 in free gas, they can get $25 in free gas once a month for four months. If they get a certificate for $500 in free gas, they can get a gift card for $25 worth of gas once a month for 20 months ($25 per month x 20 months = $500.00).

That’s how it works. The customer does have a few hoops to jump through, and a deadline each month, but nothing unreasonable. If you explain this clearly enough to them, hopefully they’ll become convinced that your free gas or grocery promotion is legitimate. That builds customer trust—something worth its weight in gold in a competitive marketplace.

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

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