Exclusive Promotional and Loyalty Products » incentive http://freegrocerycenters.com How to Acquire More Customers Using Free Rebates and Loyalty Products Thu, 01 Apr 2010 12:36:19 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 How to get the Most out of Your Fr*ee Gas and Grocery Promotion http://freegrocerycenters.com/how-to-get-the-most-out-of-your-free-gas-and-grocery-promotion.htm http://freegrocerycenters.com/how-to-get-the-most-out-of-your-free-gas-and-grocery-promotion.htm#comments Wed, 08 Apr 2009 13:36:33 +0000 http://freegrocerycenters.com/?p=80 Gas and grocery promotions ( also Merchandise and Pharmacy available April 1, 2009)—offering certificates for free gas or groceries to encourage customers to make purchases—has the potential to drastically improve your business, sales, and profits. Note that we only said “potential”. Like any other sales campaign, if you don’t do free gas and grocery promotions just right, you’ll only get mediocre results—or possibly no results at all. This article will give you some hints and tips on how to get the most out of free gas and grocery promotions.

ADVERTISE, ADVERTISE, ADVERTISE

First and most importantly, you HAVE to advertise a free gas and grocery promotion as much as possible. The purpose of free gas and grocery promotions is to get customers into your store who wouldn’t normally come, and to make purchases they wouldn’t otherwise make. If you DON’T advertise the free gas and grocery promotion adequately, what you’ll get instead are people who come to your store planning to make a purchase anyway, and consider the free gas or grocery certificates a pleasant, but unexpected, surprise bonus.

There are many ways to advertise. Blast emails are probably the cheapest. A direct mail campaign to a targeted audience is also effective. Finally, spend the money to place an advertisement where it will reach a large general audience, like an ad in the local newspaper or a commercial during the local news. The goal is to make as many people as possible aware of your free gas and grocery promotion.

BIG DEAL

You also have to make the deal sufficiently sensationalistic to turn heads. If, for example, you only offer a certificate for $50 worth of free gas if a customer makes a $1000 purchase, that’s not going to encourage very many people to come into your store. In general, the closer the values of the purchase and the free gas and grocery certificate are, the more people will respond. That same $50 free gas certificate, if offered in exchange for a $100 purchase, will generate more interest. A $500 free grocery certificate in exchange for a $1000 purchase will have the same effect. The ultimate is to offer a certificate equal to the amount of the purchase—for example, a $300 free gas certificate for a $300 purchase—because customers will see that as “free money”, and consider themselves fools not to take you up on the offer.

MEDIA MATTERS

If your free gas and grocery is sufficiently sensationalistic (such as in the last example mentioned above), it might generate enough interest to be newsworthy. Contact your local newspaper and television news program, and let them know about your sale. There’s always the chance they’ll have a slow news day, and decide to run an article or news report on your free gas or grocery promotion. This is essentially fantastic, free advertising. Even if your local media declines to do a spot on your promotion, you haven’t really lost anything—it takes almost no time or money to have made a phone call or mailed a letter.

FOLLOWUP AND FEEBBACK

Finally, make it as easy as possible for customers to collect on their free gas and grocery certificates. Your free gas and grocery campaign can backfire if the first round of certificate holders grumble to their friends that your promotion wasn’t all it was cracked up to be—or even a scam. That’s the kind of free advertising you DON’T want.

Instead, explain the redemption process to your customers in detail. Provide them with written instructions. Finally, purchase your free gas and grocery certificates from a redemption company that makes it simple and easy for certificate holders to get their free gas or groceries, with a minimum of conditions, restrictions, deadlines, or hoops for the customer to jump through.

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

]]> http://freegrocerycenters.com/how-to-get-the-most-out-of-your-free-gas-and-grocery-promotion.htm/feed 0 Marketing minds have come up with incentive program http://freegrocerycenters.com/marketing-minds-have-come-up-with-incentive-program.htm http://freegrocerycenters.com/marketing-minds-have-come-up-with-incentive-program.htm#comments Mon, 29 Dec 2008 20:24:06 +0000 http://freegrocerycenters.com/?p=53 As a business owner, have you been looking for the magic answer to attract new customers to your business? Would you like to reward those loyal customers who have been with you for a long time? We have a new and economical way to help your business with an advertising plan that will amaze your customers and leave you glowing from the results. We can give you a way to use the rising costs of food to your advantage and grow your business while providing a benefit to your customers that will make them loyal for the long term.

Marketing minds have come up with a guaranteed incentive program. Our program allows you to purchase grocery gift cards at pennies on the dollar to offer to your customers. Grocery gift cards are something that will get everyone’s attention since 100 % of people eat. By giving grocery gift cards to your customers, you are boosting your business while retaining your sales. How does this work? Well, when marketing minds work in synch, we can find a unique way to help you. When your company buys these certificates from us, you hand them out to customers. Once they have spent a set amount of money with your company, they can be redeemed for groceries at any location.

The ways you can use this incentive program is limitless – you can do this as a Grand Opening incentive, customer loyalty award, new customer reward, or any other way you can imagine. Some businesses use them to schedule in-home demonstrations. The success has been phenomenal for these businesses. Consider this vacuum cleaner sales company: in a test purchase of 25 gas certificates, the promotion worked so well they are now purchase 3,000 certificates each week to schedule in home demos! Why? Because they are offering an incentive everyone can use. It doesn’t matter what business you are in, we can find a way to help you apply these certificates.

Watch Our Presentation

Let us explain how this program works. Your company purchases the certificate for a greatly reduced price. You give your customer the certificate when they spend a certain amount of money with your company, and you are only spending pennies on the dollar to offer this deal. Companies who tested this method of incentives for customers with one hundred certificates are now ordering them every week because of such a huge increase in business. See an increase of up to 30% in sales! This will be invigorating to your employees as they see the increase in traffic.

Now that you have found the secret to increased sales and customer incentives, hurry and contact us so we can help get your business going!

Michael Goulet – Team Leader
Direct Strategies, Inc. – “The Incentive Pros!”
http://incentivesgroceryandgas.com
http://incentivebasedpromotions.com/ (Product Site)
http://fundraisingandincentives.com/ (Non-Profit Certificates)
http://fundraisingandtravel.com/ (Non-Profit TravelBook)
w-612-377-5262
Fax-480-304-9095
michaelg@freegrocerycenters.com

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